Redefined my notion of what is possible with my own marketing material. Coming from a marketing background, I know how to promote brands, but my own? Not so much. I now find myself inundated with interview requests and offers to collaborate on new projects. It feels great! I am grateful to AmpResume for opening new doors for me.
Brad Tobler - AVC
Brad is an accomplished writer and marketer who feels stuck in his existing job. He has not been promoted in over three years and was eager to demonstrate his value so he can climb the career ladder.
The problem: his existing resume is not firing on all cylinders.
Before using an online template, remember that the best resumes – and the ones most compatible with ATS – are simple MS Word documents. When you use any of the pre-formatted designs or online templates, you are all but guaranteed to fail older versions of ATS, and potentially get yourself knocked out of the race.
We apply a conversational tone to Brad’s LinkedIn profile, drawing people in with a story that highlights his strengths, accomplishments and added value. Brad’s online portfolio frames him as a “copywriting mastermind”; we take inspiration from his website to deliver a bespoke cover image that describes what he does while staying true to his tone and brand.
The resume and cover letter, on the other hand, present a stimulating narrative as an established, successful marketing guru and accomplished writer. We add all the right keywords, branding statements, clear achievements and a statement of value – then complement with proper formatting, grammar, and syntax to deliver a competitive resume that is aligned with his career ambitions.
The Core Message:
Brad is a creative marketing guru and accomplished copywriter who engineers standard-setting marketing collateral that get the job done.
The Result:
Brad never did change careers, preferring instead to start his own business. He stated that his LinkedIn profile now appears in dozens of weekly search results. He often gets approached by recruiters, managers and business owners seeking his input or collaboration on creative projects. Brad estimates that this new networking pipeline has led to tens of thousands of dollars of added revenue.
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